Today the Netherlands Board of Tourism and Conventions (NBTC) launched a new marketing campaign in North America. The campaign is titled "Just be. In Holland." and means to appeal to every type of traveler.

According to the NBTC press release: "Whether your style is classic or contemporary, Holland has something for everyone, from iconic Dutch canals and windmills to innovative design shops and cutting-edge fashion."

To mark the launch of the campaign various contests are held on the website www.holland.com with prices such as a Dutch Batavus bicycle, a trip to the Netherlands or having a fresh bouquet of tulips delivered to your home for a year.

Various promotional activities will take place in New York City, such as themed subway cars that represent Holland's cultural, classic and contemporary aspects and street teams will be deployed at the Grand Central and Times Square stations each week to distribute Holland-themed giveaways

Conrad van Tiggelen, Director, NBTC North America, looks forward to engaging with potential travelers for the launch of the new campaign. "The new 'Just be. In Holland.' campaign epitomizes what repeat visitors to Holland already know--that Holland is a place where you can truly be yourself and discover a world of authentic and modern experiences, whether you are interested in art, culture, design, fashion or architecture."

Netherlands Board of Tourism and Conventions
www.holland.com/us