Vandaag -- genever and bitterballen in New York

Tomorrow Vandaag, a genever bar with a Dutch theme, will open in the East Village in New York City.

Vandaag will serve Dutch snacks and food such as bitterballen and hete bliksem and will carry a large selection of genever cocktails and other drinks.

Dutch-inspired dishes
'Vandaag' is a Dutch word that means 'today'. Manager Brendan Spiro describes this a reference to the seasonality of the ingredients that are used on the menu.

Mr Spiro: "Nothing is fully traditional Dutch, but the food is inspired by Dutch and Danish dishes using a profile of locally sourced ingredients." An example of this is the burger, which is modeled after the Dutch slavink. Other Dutch items on the menu include stroopwafels and Frisian suikerbrood.

Genever has seen a surge in popularity in recent years. In September 2008 Bols, a Dutch genever producer, launched a new a marketing campaign targeting bartenders across the USA to establish Bols as an innovator in cocktail-making and to promote the genever drink.

Robert Simonson, a wine and spirits journalist, wrote for the New York Times Diner's Journal about genever:

Genevers (also spelled jenever) — from which the English word “gin” derives — are often aged. They are typically headier, more malty and sweeter than London dry style gins. Mixologists have recently embraced genever as a style of gin closer to the ones used by their storied 19th-century predecessors like Jerry Thomas. At Vandaag, the genevers will be served chilled and in the traditional tulip-shaped glasses found in Amsterdam’s genever bars. Filled to the lip, one traditionally bends over the glass for the first sip before taking the drink in hand.

This is the first Dutch bar to open in New York City after the closure of Danku in January this year (see our list with all restaurants, bakeries and stores in the United States).

103 Second Avenue (Sixth Street), East Village
New York, NY



Will go visit soon and share on FB and with the Dutch community in NYC!!

I hope you guys gonna come to LA if it works out in NYC!!
We have a large group of dutchies here around Hollywood area.
It would be awesome!!

The lunch food was very good, more of Dutch / Danish "spirit" than actual Dutch food. Even the Frisian suikerbrood was like none I've had. But their selection of genevers is strange: many many many bottles on the shelf, but you can only order from Bols and Boomsma, both of which I can get at my local liquor store. So abandon all hopes of a nice Correnwijn or Dubbelgestookte graanjenever. You can look but not taste.

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